This is a continuation of my previous Post! Go here to read it.

You have to be your biggest fan!

Wear your Merchandise, be the loudest and most active member in your forum, be confident in what you do, and do it everyday.

Practice what you preach

OK, I tell my students that they have to practice everyday. that’s why I blog, email, Ustream, and do what I do everyday. it shows them that its possible - and the best teachers are the ones who lead by example.

Be everywhere

TubeMogul, drive places, knock on doors, join forums, and more

Make the best Video/Audio quality possible

I notice that content is important, but I also notice that a video that is in High Definition is almost always going to get tons more hits than its Low Video Quality Counterpart.

You Can’t create a Market!

Think you got the big idea? Great - but don’t think you can force people to enjoy it or use it. The demand has to alreay be there BEFORE you thought of the product or busienss model. Even back in 1980 there was a demand for an iPod… we just didn’t know it yet. Back in 1750 there was a demand for a car… but nobody knew it yet.

Here’s what I suggest for an effective Podcast:

  • Do it Everyday!
  • There’s nothing more difficult to do than doing something everyday. We’ve all had New Year’s Resolutions, and goals that we’ve wanted to accomplish, but they eventually fade away. the one’s who stay focused and stay dedicated are the one’s who get out what they put into it.

  • Wordpress - Self Hosted
  • There’s 2 Wordpress sites. Wordpress.com and Wordpress.org. There’s nothing better than using a self-dedicated Wordpress Blog on a Linux Hosting Account (Which is Wordpress.org NOT wordpress.com). Not only is it easy to set up and use, but Wordpress also has an amazing SEO ranking for your blog, and tons of SEO ranking for your blog, and tons of Plugins, and an effective Forum to always refer to.

  • Links in Blogs
  • If I write a post about Guitar Solos and happen to refer to a musician named Joe Satriani, then it would be smart for me to link to him. The reason for this is simple: As I link out to posts then my website gets better search results too. In addition, one of my readers may not know who Joe Satriani or Steve Vai is, so it acts as a kind gesture allowing them to immediately be informed of the article you’re writing about. But see, I didn’t link to Steve Vai, but maybe someone wants to know about him, so it would also be smart to link to him, too.

  • Twitter
  • I can’t explain how amazing this tool is. I remember I setup an account last January 2007 and never used it.. ever. Then after South by Southwest I heard alot about it through Ustream.TV and AlanaTaylor and a few others and while attending Podcamp New York City I realized how resourceful it is. I now have over 1,100 followers and counting. Not bad for someone who just started using it, it seriously is amazing. Social media is important, not because I get to connect with people, but because I get to STAY connected with people :)

  • Become part of the Community
  • Become part of the internet community. Leave comments on blogs, link to other people. If you use a picture, give someone credit. Help others. @Reply on Twitter. Basically, no man is an island. And if you think otherwise, then your gonna be left stranded.

  • TubeMogul
  • What if you could be everywhere at once? And while doing so, you actually saved about 3 hours worth of work? Enter TubeMogul. When I shoot a video for Revision3, or anyone else, thn I can’t spend hours uploading. Tubemogul saves me serious time.

  • Seesmic
  • If all I do is gain one new student/subscriber/fan/friend on one service, then it was successful. Using Seesmic is important. It makes you human, it draws you inside the community, its 1-on-1. This is important, because although its a small website, its important to mention that I’ve connected with nearly a hundred people on the site. And that’s huge, because their now my friends, and I’m part of their community now, which in turn has connected me to other communities, too.

  • Diversify
  • Change up your show a bit. Have specials. When you create content, things can get old after a while, so spice things up. I teach music lessons, but now I’m beginning to take the show on the road, and include interviews, etc. It makes everything more fun for the host (You), and ultimately the viewer.

  • Be Patient
  • This topic is so important to me I even wrote a post about it for MXTabs.
    It takes a while for things to work out. I once heard that Amazon.com, having started in 1994, didn’t have its first profitable year until 2002 (or something along those lines). All these things take time. Some of the biggest websites like Twitter, Myspace, Facebook, Ustream, etc are still trying to figure things out… but it’ll happen. It’ll all happen over time. You know that new song you’re having trouble with? Yea, you gotta be patient with that, too.

    Don’t forget to subscribe to my blog, and let me know your thoughts! Thanks guys, hope this helps you all.

    3 Responses to “Creating an Effective Presentation (2 of 2)”
    1. This was ALL great advice. “Do it EVERYDAY!” Yes, yes, yes! Couldn’t agree more! Thanks Walt!

      Jen

    2. Thank you for your comment on my post about Heidi Klum.
      Just read your advices and found some interesting points there, whereof I haven´t thought before.
      Thanks for that!
      Take care!

      Susann

    3. [...] appearance on Pop17 with Sarah Austin Creating an Effective Presentation (2 of 2) » Nov 19 [...]

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