American Music Awards versus Youtube Live
A few weeks ago was the American Music Awards on ABC. Normally this wouldn’t make a huge difference in my life, but this comes at a time where I had just finished watching Youtube Live.
We live in a User-Generated age, where we shoot our own video, take our own pictures, and even sell then independently. Not that award shows are old hat – but their approach is. This is also interesting too, because my friends and I don’t watch TV much any more… its just too ‘different’. Being online has allowed me to be more connected and involved with others lives. I love the interaction that the internet allows us to have with each other.
The thing is that these award shows don’t allow users to choose camera angles – nor do they don’t utilize Twitter, Ustream, Flickr, or Facebook. In fact, I didn’t even hear about the AMA’s until THAT NIGHT when someone Twittered about it 
Video of Joe Satriani killing it at Youtube Live with a Youtube Star!
The old award shows weren’t about the users, they were about the content creators. Not that there’s a huge flaw in that thinking, but content creators are half of the pie – the other half is the audience. Its about the viewer who wants to watch it, tell their friends, and vote. Its about the people reading this Blog Post. Its about everybody. Youtube Live was about everyone. It featured interesting content from interesting people, it allowed us to choose camera angles, and even watch it over and over again.
So I wonder, can this approach be taken up by major studios (i.e. ABC, NBC, ESPN, MTV, CBS, etc.) as the tides turn and Web 2.0 makes its’ Staple?
Leave your response!