I’ve been updating my website with new favicons – as you may notice above the search bar to the right. Well, I just noticed that the Tumblr favicon is similar to the Twitter Icon:

Sure – they both start with ‘T’s', and use blue, but its a slight problem when it comes to Brand Identity.For example, Frosted Flakes and Fruit Loops both start with the same Letter, but their logo is distinctly different. Even their mascots are different:

Twitter is quickly becoming a huge site, and its important to differentiate itself from the competition – and this includes the Brand (the name, the service, etc.)

I really like the Twitter Icon alot – it seems ‘friendlier’ than the Tumblr Icon I just hope people realize that the favicon is to my Twitter.

Related Posts :)

• 11 Twitter Tips for Musicians
• iJustine, Gary Vaynerchuk, Ben Parr, Mashable, and Me on NME Panel
• 140 Character Conference! I’m a character :)
• Twitter brings back @Replies after Uproar
• Social Media 4 Social Change